Innovation Support for Start-ups, SME's and Corporates

Helping you innovate effectively, delivering impact and results

What we do


For corporates

We help companies that want to develop and grow their innovation capability. We’ll help you innovate with proven tools and methods that deliver both impact and results:


Our open approach is based on many years of experience leading and delivering innovation for a global FTSE100 technology company and for its key clients. Successful innovation in large companies can be challenging. We’ve learnt how to maximise downstreaming success resulting in more successful projects and at an accelerated rate.


We help you implement proven tools, methods and processes in your business that make innovation happen effectively. Whether that’s finding new technologies, working with startups, creating compelling propositions, demonstrators or showcases, running trials, driving collaboration and delivery success or measuring innovation value.


We can also help you equip and train your teams to become effective innovators and “intrapreneurs” and to build a thriving culture of innovation where innovation becomes self-sustaining and part of everyone’s day job.


We have a network of innovative delivery partner companies that can ensure whatever the nature of the innovation projects we help you create there is a downstream path to take you from concept to implementation and launch.

For startups and small businesses


“Helping you innovate effectively”

Innovation Services

“Delivering impact and results”




The Team

Why work with us? Innovation can be difficult and coming up with great ideas is rarely enough. We have many years of experience taking early stage ideas & technologies and seeing them through to delivery and implementation. We also know how to make this repeatable and self-sustaining so that your teams are motivated, equipped and supported as part of a thriving culture of innovation.


Innovation leadership

Proposition & Use Cases

prototype & trial

facilitation & training

mentoring & coaching

Innovation Culture


I have worked with Matt for years and can confidently say that he is one of the most accomplished business people I have ever met. Matt provides both innovation inspiration and delivery excellence, which is a rare combination of skills. During his years managing innovation at BT, Matt has accumulated a wealth of information about what works and what doesn’t work when large and small companies try and break out of the mould to exploit new technology opportunities. One prominent quality of Matt is to deliver what he promises in a manner which inspires confidence at every checkpoint of every project. Altogether, I would say Matt is one of the most pragmatic and seasoned innovators I have met in my 25 year career.”

Jean-Marc Frangos – Managing Director, External Innovation – BT

“Please follow the link for an INSEAD case study including Matts work for BT and the External Innovation team with Jean Marc. ”

Within Mitra, we hired Matt to help us with a proposition development challenge we’d been struggling with for a while. Matt made an immediate and positive impact. He took time and care to understand our company culture and way of working. This proved to be an essential prerequisite to ensuring the subsequent work fitted nicely into our business.”

Derek Bell, COO & Founder Mitra Innovation Ltd

Trying to summarise Matt’s persona in a few words is the biggest challenge that I have ever had. Matt is a “Vulcan” of innovative ideas, processes, products, services, business, technologies, cultures.” “The use case work produced by Downstream Innovation was totally amazing and delivered in record time! I was really impressed with the range and depth of research done.”

Francesco Furnari, CEO & Founder VRtuoso Ltd


    Matt Lawson (Msci Msc CEng MIET) is the Founder of Downstream Innovation and has over 20 years experience leading Innovation and R&D in one of the world’s leading Telecommunications and ICT companies. As Director of Applied Innovation he led the creation of BT’s Applied Technology Centre, transformed BT’s Hothouse and Innovation Showcases and provided new strategic direction to the Innovation Martlesham tech cluster. Prior to this he was Head of Multimedia Research as well as having experience in both project and programme management. Matt has recently taken on the role of Head of Internal Innovation at L Marks. He is also a certified leadership coach, experienced mentor and chartered engineer.

    Associate Consultants:

    Our experienced team of innovation specialists available to support you on whatever innovation opportunity you are exploring.

      Mick Gill is an experienced business manager; professionally qualified as an Engineer and Trainer. Also qualified as a consultant and coach, with a proven background in leadership, change management and organisation development. He has significant experience working with technology and innovation as well as business performance improvement. He has worked with both large and small organisations across the private, public and third sectors. Competent as a facilitator and problem solver he demonstrates strong interpersonal skills with business values that ensure he and others succeed in achieving desired goals.

        Alan Jones, is a technologist with over 30 years experience working with small to medium sized organisations across a wide range of sectors including Medical Diagnostics, Social Networking, GIS Systems and Internet Video Broadcast. With particular experience of helping start-up businesses, he also provides consultation services on technology strategy, product roadmaps and provides due-diligence and support services for funding applications. Alan also acts as virtual CTO for several companies, providing team-building, coaching, system architecture and strategic technology leadership.

          Kevin Woollard has more than 10 years leadership experience in technology and research management, science park operations and R&D collaboration between industry, academia and government. In his previous role as Director of Research Engagement & Operations at BT he was responsible for building and running BT’s annual research program and transforming BT’s Adastral Park R&D site into a national science park (now home to over 95 hi-tech businesses). Currently he is chairman of the Ipswich Waterfront Innovation Centre, an academically led environment for startup business in early stages of business development.


          We have an open network of innovative delivery partner companies that can ensure whatever the nature of the innovation projects we help you create (digital, software, hardware, cloud, mobile app, data & analytics) there is a downstream path available to quickly take you from concept through to implementation and launch. Please note you’re not obliged to use our delivery partners if you have your own preferred suppliers or alternate delivery capabilities for specific projects.

          Multi-winning awards, Clarity International is a Digital Design Integrator supercharging the effectiveness and experience of Digital Learning, Employee Engagement and Sales Tools.

          Nerostorm is a Suffolk-based technology company with full software development capability able to provide complex web application development, iOS and Android app development and embedded systems implementation.

          Inasight was founded with a simple goal to enable their customers to exploit every aspect of their data using Artificial Intelligence. Using the most advanced Predictive Analytics, Machine Learning and Natural Language processing techniques, Inasight is transforming the way businesses think and operate today.

          Minima Design is a product design consultancy. By applying over 50 years of combined experience in a wide range of industry sectors, we can quickly visualise, create and deliver real-world, cost effective product solutions with robust engineering, visual design flair and well-considered user interfaces.

          Tech Mahindra are an IT services company that specialise in the scale development and integration of systems and networks. At Innovation Martlesham where they are co-located with Downstream Innovation they have created an exciting new “Makers Lab” to help explore and rapidly design and downstream innovative solutions.

          Mitra have three major service offerings: 1- Cloud Systems Integration: Using WSO2 and Amazon Web Services as the powerful middleware solutions to connect disparate business systems and enhance their value. 2- Digital Innovation and Transformation: Helping businesses to improve their processes or create USPs, through technological improvements. 3- Product & Platform innovation and incubation: Helping innovators and enterprises turn great ideas into successful realities.

          Tech City Media are a versatile agency capable of developing software applications for mobile, tablets, desktop, TV, and wearables. They’re fast, decisive, and cost effective whilst always working with a clear strategy which allows them to develop market leading products on a range of platforms.

          Silverback Consulting provide start-up introduction, lead generation & corporate engagement services. They have an extensive network of senior corporate contacts, many at CX level. They also help corporates scout for and engage with startups from around the world

          Test Digital are Software Testing & Quality Assurance Experts providing consultancy on: implementing automation test frameworks, Test/QA Leadership/Strategy, and release management.

          VRtuoso is the first enterprise product to allow anybody in a company to quickly and easily create VR presentations. Presenters can rapidly create VRtuoso slides with 360° and two-dimensional content, like video, images, text, shapes and polls. VRtuoso is the PowerPoint for VR and much more!

          Quatreus is a leading communications business in creating engaging face to face environments for global customers operating in today’s digital world.

          They specialise in, interactive showcases that improve understanding, engagement & adoption, innovative customer spaces that support engagement, sales & retention and digital collaboration technology that brings people, applications and ideas together in real time from wherever they are in the world enhancing productivity & reducing cost.

          Their work includes, immersive showcases for the Financial, Retail, Industrial and Healthcare sectors, customer experience centres in London, Paris, Hong Kong, Sydney, New York & Zurich and collaboration technology for global Media, Insurance, Financial, Retail & Technology companies

          Sood Ventures provide technology scouting and venturing services in Silicon valley. They are a leading venture capital and advisory firm, identifying innovative startups with specialism in the mobile industry. These disruptors include cloud infrastructure and cloud services & applications, as well as commercial applications of big data.

          Hanaco are an Israeli technology scouting and venture capital firm based in Tel Aviv. Lead by Alon Lifshitz they provide access to the Israeli startup ecosystem, find specific startups to meet business challenges and opportunities for customers and host intensive technology scouting trips for corporates in Israel.


          Memberships & Affiliations


          Downstream Innovation is an Associate Member of Cambridge Management Consulting (CMC). CMC is a boutique management consultancy based in Cambridge, London and Paris. They bring together the talents of their leadership team, partners and associates to tackle the business challenges that our clients invite us to help them solve.

          Energy is one of our key brand attributes – hence the mc2 logo – as we aim to bring energy and enthusiasm to every business we help to improve. Combined with the expertise and experience of our team, plus that available from one of the world’s richest talent pools in Cambridge, we are confident that we can add value to virtually any business looking to accelerate it’s growth, in any vertical.

          Downstream Innovation is a member of Innovation Martlesham (IM) one of the fastest growing and most exciting technology clusters in the UK, home to around 100 hi-tech businesses from small startups to major global technology brands. IM is a thriving innovation ecosystem that provides a variety of services including a business incubator and accelerator as well as a suite of business mentors, networking opportunities and access to investment.

          Listen to Interview between Nicky Daniels (Head of Innovation Martlesham, BT) and Matt (CEO Downstream Innovation)

          Downstream Innovation is a member of TECHEAST which provides networking with technology and innovation clusters across the east of England. Tech East galvanise the East of England’s digital tech sector to speak with one voice and engage with decision makers on key issues. They connect their members with growth opportunities and with each other both on a 1:1 basis and through networking events.

          Click here to read the Membership Spotlight interview with Matt.

          Downstream Innovation is a member of Tech Hub which is a global community for tech Entrepreneurs. Downstream Innovation CEO Matt Lawson delivered one of Tech Hubs Office Hours events. These are a great way to get very specific advice onthe  business challenges start-ups face on a daily basis. Covering a variety of specialised areas, the sessions consist of half an hour 1 on 1 with a domain expert. Matt from Downstream Innovation spoke about helping start-ups on the topic of “How to win a big brand pilot customer”.


          Let’s work together!

          Drop us a line

          “Develop a thriving culture of innovation”


          Please contact us if you would like to discuss any of the innovation services described above and to explore how Downstream Innovation might be able to help your business innovate successfully.

          Contact Info

          +44 (0)7733 448254

          B1 First Floor
                   Adastral Park
                   Martlesham Heath
                   IP5 3RE